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By Partner Content | October 20th, 2021

Homegrown supermarket brand Wellcome is set to delight Hongkongers with a brand new concept that’s just debuted at Kennedy Town’s Westwood mall. Called Wellcome Fresh, the new supermarket concept is designed to offer an unparalleled grocery experience with 23 meticulously planned themed zones and a profusion of premium, fresh produce sourced from all over the globe. Set across 50,000sqft, the brand new store is the largest Wellcome in Hong Kong and features a plethora of delights.

Wellcome Fresh veggie zone

Focus on Freshness

As the name suggests, Wellcome Fresh specializes in the freshest possible ingredients. Three dedicated zones—Fresh Produce, the Butcher Shop, and the Seafood Zone—are stocked with curated seasonal items sourced from across the globe. Whether it’s tropical fruits from Thailand, French Saveol tomatoes, New Zealand avocados, or Dolci navel oranges from Australia, you’ll find the season’s best produce all year round. In addition, you’ll find live seafood, locally grown organic produce—and even a dedicated Hydroponic zone.

Options Galore

Wellcome Fresh is designed to be a one-stop-shop for all your culinary and grocery needs. Alongside all the fresh produce, shoppers can stock up on fine wines, local snacks, household items, and even personal care products. Every type of item is available with extensive choices—we dare you not to linger over the massive cheese selection or debate what to get from the extensive frozen section that includes everything from pizza to French escargots.

Wellcome Fresh butcher

Local Flair

Inspired by the beloved wet markets, butcher delis, and seafood counters of Hong Kong, the Kennedy Town Wellcome Fresh is home to several local culinary experiences. The Butcher Shop is stocked with juicy tranches of locally-farmed black Iberian pork and free-range chicken from Qingyuan hung on iron hooks and labeled with traditional red price tags. All the meat—including wagyu beef, and Kagoshima poussin is organic and additive-free. Nearby, a wet market-like setup allows shoppers to pick up pre-packed bundles of vegetables displayed in small red baskets and further along, the Seafood Zone lets customers select from over 100 types of wild-caught and sustainably-farmed live catch displayed in freshwater tanks.

Ready to Eat

Pressed for time? No worries. the Wellcome Fresh Food Street is home to a dazzling array of grab-and-go gourmet choices. Grab pastries from Urban Bake & Take, Korean delights from Lei Fai, or perhaps a pie from Pizza Hut. If you prefer fresh ingredients and meals prepared a la minute, handpick your choice from the selection at the Seafood Zone and have one of the resident chefs whip up a delightful dish on the spot that you can take away and eat immediately.

Wellcome Fresh food street

Sustainable Design

With sustainability a key concern for today’s eco-friendly consumers, the all-new Wellcome Fresh incorporates many environmentally-friendly touches in its design. The bright red floors are made with repurposed glass and mirrors, while trolleys are designed with recycled plastics and take 1/3 less energy to make and transport. Of course, to conserve natural resources, the store only uses energy-efficient LED lighting.

With options aplenty, a focus on fresh international ingredients, local experiences, and even sustainable design features, Wellcome Fresh is set to be the next frontier of grocery shopping in Hong Kong.