As the Chief Revenue Officer of Klook, Anita Ngai has the inside scoop on modern travel. She talks to The Loop HK about how modern travelers are turning to tech-savvy travel brands like Klook in their never-ending quest for better, individualized experiential travel.
What exactly does Klook do?
We’re a platform that provides travelers with a seamless way to discover and book attractions, tours, local transportation, best foods and must-eats, and unique experiences around the world through our website and app.
What sets Klook apart from other platforms like Viator and Get Your Guide?
Diversity. Klook empowers countless travelers to indulge in spontaneity and immerse themselves in over 60,000 tours and experiences across more than 250 destinations. There’s also the mobile advantage. Travelers can book on-the-go and instantly redeem services with QR codes or e-vouchers. The platform also boasts intuitive design and strict security measures that ensure that every customer has a seamless and secure booking experience. Klook’s unique page layouts also help travelers understand the products and their individual offerings in an easier manner, with simple, easy-to-view vertical page navigation.
Finally, as the official partner of top attractions and operators worldwide, Klook has a best price guarantee. We will even refund the difference of any better deal.
Why do you think people are choosing to book experiences through platforms like Klook?
Klook is continually enriching its service to make the platform suitable and engaging for all types of travelers who seek smart, convenient, and cash-free solutions. It has completely changed traveler confidence to explore a destination further, as they know all of our experiences are hand picked. People are increasingly looking for a one-stop platform to access a wide variety of activities, including attractions, tours, local transport and WiFi connectivity in one simple space. On top of this, the instant booking function, redemption service and QR codes, means that the experience is seamless and cash-free.
What are some of your favorite Klook destinations?
I never tire of exploring the towns and cities of Spain – I love the country’s incredible architecture and culture. One of my favorite destinations on Klook is Seville. It’s a charming town which offers such a colorful experience for tourists – beaming with history and unique activities. The majestic Real Alcazar de Seville, in particular, has been a very popular tour since the “Games of Thrones” phenomenon! The tour reenacts exciting scenes on the stages where the famous TV series was filmed. With Klook, guests can get fast-track access to this two-hour immersion into the palace, which is one of the oldest operating royal palaces in the world!
True to my love for all things Spanish, I also love visiting Barcelona. I’m never in the city long enough though, and the wealth of activities and experiences available here is always growing! I love the gourmet tasting tour, and for those wanting something even more authentic, you can enjoy dinner at a Spanish home with the ‘Dine Like a Local’ experience.
What are some of your favorite Klook experiences?
I’m a huge architecture fan! One of my recommendations for any fellow architecture enthusiast is in Oslo. The capital of Norway has so many renowned landmarks, artistic heritage and iconic buildings to soak in during a trip there – from Oslo Central Station to the Royal Palace and the Oslo Cathedral. Klook offers a fascinating three-hour private architecture tour of the city – a really enriching experience. Guests will be lead through the Bjørvika (the East Bay), medieval areas, and Aker Brygge/Tjuvholmen (the West Bay), with a one to one expert historian guide telling the story of the resurgence of the city and how the different architecture styles provide an interesting contrast. The tour is well worth every minute.
Why partner with a luxury hotel brand like Shangri-La?
Klook and Shangri-La are aligned on a mission to provide seamless experiences and legendary hospitality to its customers. With this partnership, Shangri-La can provide added differentiated experiences and benefits important to guests and Golden Circle members. Klook’s expertise in meeting the needs of the “on-the-go”, tech-savvy, millennial traveller will complement Shangri-La’s offerings and help define a new model of creating one’s own journey.
We were mindful that a collaboration of this nature has not yet been done before so there was an exciting opportunity for us to pioneer an alliance which would be the first for the industry – a partnership between an iconic luxury hotel brand and a travel technology company.
Want to see more interviews with cool people visiting Hong Kong? See our Travel Talk profiles for more!
- Anita Ngai
- Travel Talk