GBA Lifestyle News
By Ashley Soo | November 14th, 2022

Join us this week to explore some local fashion brands that prove “menswear is boring” so wrong. Scroll down to read more about these menswear brands to get inspo for your party looks as you fill your schedule with all the year-end festivities before 2023 approaches!


Image: DEMO

DEMO is what comes instantly to mind when we think of gender-fluid fashion. Updating traditional menswear silhouettes with handmade crystal embellishments and embroideries, the house aspires to present soft masculinity and gender diversity through fashion. Worn by numerous local pop icons in concerts and shootings, the brand would be the perfect choice to put a spin on your cocktail parties this season. 

Where to find DEMO: Harvey Nichols; or shop online

The Armoury

Image: The Armoury

As for formal occasions, you would want to look as fresh as possible — having a suit tailor-made is what gentlemen in Hong Kong have been doing for ages. The Armoury, the city’s bespoke tailor founded in 2010, makes British elegance available in modern Hong Kong in various locations. Make sure you contact the brand before visiting them in the open-by-appointment Peddar Building branch!

Where to find The Armoury: B47 Landmark Central; 307 Pedder Building, 12 Pedder Street, Central; or shop online

Shek Leung

Image: Shek Leung

Inspired by the cinema, every Shek Leung piece tells its own story through textiles, details and craftsmanship. Translating the designer’s experience in some of the biggest fashion houses, namely Proenza Schouler and Burberry, into pieces from his synonymous brand, Shek Leung’s fits look best while in movement thanks to the deconstructed silhouettes and open necklines. 

Where to find Shek Leung: NOLMAPOC STORE; or shop online

Harrison Wong

Image: Harrison Wong

And if you are looking for a fit that brings you from one party to another without contradicting either dress code, Harrison Wong is the destination. Known for its minimalist designs that comprise functionality, structure and quality, the label dresses you in contemporary chicness and will seamlessly insert you into every occasion.

Where to find Harrison Wong: Various locations in Hong Kong; Harvey Nichols; PMQ; or shop online


Image: YMDH

For those who want to dress down and make it casual, You Make Daddy Happy is where you find memeable graphic tees, slogan tees and accessories that add whimsical finishing touches to your daily fits. Or you are more than welcome to tie-dye your own tee using the “Show Me Your Love” Tie-dyed Box Set, a collaboration between the studio and Cheong Tai DyeStuffs Hong, a dye studio that guards Sham Shui Po for more than 50 years. 

Where to find YMDH: Shop online

Ground Zero

Image: Ground Zero

Speaking of street fashion, it is impossible to leave Ground Zero out. Inspired by the internet culture, the label’s design is recognized by its unique cuts, colors and anime-inspired graphics and will add youthfulness to your streetwear wardrobe. 

Where to find Ground Zero: Lane Crawford; Farfetch



Bringing together the old and new, east and west in Hong Kong is VICTORIA. It is shown clearly in its apparel that the brand is inspired heavily by local elements and streetwear style: take a closer look at the CYF1.0 tees — can you name the movie? (ok, it’s Chow Yun-Fat in A Better Tomorrow produced in 1986)

Where to find VICTORIA: Unit A, 4/F, 114 King Fuk St, San Po Kong; or shop online

Lee Kung Man

Image: Instagram @brucelee

And it would only be fair to round up this article about Hong Kong menswear brands with Lee Kung Man. Founded in 1923, the century-old atelier is most known for its locally made plain white tees and 100% wool undershirt that can be found in every Hong Kong man’s wardrobe. It’s definitely worth noting that martial art icon Bruce Lee was seen in the label’s henley shirt in many of his movies. And the new generations, like their dads and uncles, also find Lee Kung Man’s white tee a must-have in the wardrobe to go with their industrial sets.

Where to find Lee Kung Man: Various locations in Hong Kong

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