After shutting the doors on its first Mong Kok store 10 years ago in a failed attempt at a physical outlet in Hong Kong, beauty giant Sephora is back, opening a brand new 4,200-square-foot store in IFC on September 3.
The LVMH-owned beauty retailer brings 40 new and exclusive brands to Hong Kong, including Fenty Beauty, Supergoop!, Huda Beauty, Drunk Elephant, Sunday Riley, and more. The store will be working on stocking select local brands, too. Customers can also expect new services including Virtual Artist, a beauty app where you can “try on” beauty looks digitally.
The store is the first of eight, which the brand has planned to open over the next three years, with a Windsor House location being under construction as we speak.
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