Nike recently launched the Shek Lei Grind Court, a refurbished community basketball court in Hong Kong.
Located in Kwai Chung, the basketball court’s surface is made out of Nike Grind, which is composed of up to 20,000 pairs of used sneakers. As Nike believes that places of sports are important spaces for fun and self-discovery, the sports brand chose this particular to location due to its proximity to 14 primary and secondary schools, in addition to the area’s general lack of open recreational space.
Nike collaborated with British artist James Jarvis to create whimsical illustrations of cartoon characters playing basketball that appear across the court.
To assist with local youth programming, Nike is partnering with InspiringHK, a local nonprofit that aims to promote social mobility and inclusivity through active participation in sport.
The Shek Lei Grind court is part of Nike’s campaign to reenergize sports court around the world. From 2019 through 2020, Nike helped refurbish community courts in Paris, Beijing and Mexico City.
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