An elevator convo with Susanna Soo. See here for more from our Next Up series.
What do you do?
Everything — design, brand strategy, marketing, business development, retail servicing, admin…whatever it takes for both S.Nine and Susanna Soo Atelier to flourish.
How does your business work?
S.Nine by Susanna Soo is a womenswear ready-to-wear brand. We have a retail location on the 17th floor of 37 Hollywood Road in Central, as well as our own online shop.
How did you start your business?
I started S.Nine in 2009 with a pure passion for making premium, timeless and feminine pieces for the urban woman to enhance her lifestyle, whether at work, at gatherings, or during important moments in her life.
Who are your clients?
[The S.Nine woman is] between her 20s and 50s. She is someone who is going through her journey knowing that she doesn’t have to follow trends. She is tasteful, appreciates the finer things in life, and is a kind and loving person. I am thankful to be surrounded by these wonderful women and to be able to dress them. They are all my muses.
How does a day in your life unfold?
Every day is very different as I wear many hats. But outside of my work hours, I try to stick to a morning and evening routine. That has been helping me tremendously, both professionally and personally. My morning routine is a cup of warm water with some lemon, meditation, exercise or stretching, a few pages of reading and/or journaling, and reviewing some of the tasks of the day. My evening routine is a cup of peppermint or camomile tea after dinner, light a candle by the bed, and do some light reading or watch a show on Netflix, and try to sleep before 11pm.
Where do you see your business in future?
We have been doing trunk shows in different cities: Shanghai, Singapore, Tokyo, Macau. I would love to keep meeting and dressing more S.Nine women in different cities in the future.