The Best Of Hong Kong
Lifestyle News
By Karen Chiang | October 29th, 2019

An elevator convo with Rosann Ling of Prism Creative. See here for more from our Next Up series.

What do you do?

I’m the Founder and Creative Director of Prism Creative, a boutique branding agency that partners with impact-led organizations to create brands that inspire and drive change.

How does your business work?

We focus on building brands from a combination of a solid brand strategy and captivating design. The first question we always ask a new client is “What’s your 10-year vision?”, because we believe that a brand is not just a logo or a trendy color palette – it’s about crafting an authentic story that people can continuously resonate and grow with.

We help our clients clarify their values, understand their audience with more empathy and articulate their vision. The end goal is to translate all of this knowledge into an effective and tangible brand that stands out and stands by its values authentically. With better clarity, alignment and effective communication, clients can better focus their efforts and their impact can go even further.

How did your business get started?

I’ve had a few career transitions over the years, but one thing stayed true to me, which was telling the stories for those who need to be heard. My career started in interior design in London, where I worked at a leading firm that taught me a lot about being fearless in imagining how much better the world could be with good design. We worked on really exciting projects ranging from Heston Blumenthal’s Fat Duck restaurant to Google’s first art installation at the Tate Modern.

I had the time of my life and it was the perfect place to hone my design skills, however coming from an entrepreneurial family, I wanted to take a break from the design industry to learn more about starting and running a business.

After a couple of years in the startup scene in both London and Hong Kong, my path naturally led me to start my own branding agency, which marries my two passions of design and business.

Who are your clients?

Our clients are brave and ambitious changemakers whom I truly look up to and respect for making our world a better place. The first NGO we partnered with was Love21, a Hong Kong-based charity that supports the Down Syndrome and Autistic community. They are doing an incredible job of empowering their beneficiaries to reach their full potential with a specially designed nutrition and sports program. Together, we gave their brand a refreshed look and also revisited their vision to help them articulate their mission with even more clarity.

Other than NGOs, we also work with businesses that make a great impact in our society. Recently we worked with IRIS co-founder and yogi, Gianni Melwani, and HK Solar Sound System DJ Aymeric Vollant, in creating IKIGAI, a new boutique wellness studio. What makes them different is their focus on creating experiences (meditation, movement, mindfulness) that encourage you to find your most authentic self.

I would highly recommend checking out their space, which is an oasis in our city, and try out a class to experience something truly unique! We had lots of fun creating the vision for the interiors together, as well as crafting a beautiful brand identity that reflected the IKIGAI principles.

What’s a day in your working life like?

It’s hard to answer this one because every day is so different! There are some days where I’m excited to be running a discovery workshop with a new client; others where I’m busy preparing for a brand launch; and some days where I leave the studio behind and explore the city for inspiration. The life of a designer is never boring, that’s for sure!

Where do you see your business in the future?

The vision for Prism is a simple one, but one that will continue to be the focus of how we grow the business. We empower changemakers with the knowledge and ability to build a brand that has unlimited potential in making an impact.

Currently, our services include branding and brand coaching. Eventually, we also hope to reach an even wider audience with workshops or even online courses to share more about how branding can transform your organisation or business.