An elevator convo with Martin Haigh. See here for more from our Next Up series.
What do you do?
I am the Chief Sales Officer for Magnetic Asia. We own the festivals Clockenflap (Hong Kong) and Neon Lights (Singapore), the independent live music promoter Yourmum (Hong Kong), and Asia’s fastest growing modern ticketing company Ticketflap.
How does your business work?
We produce, promote and sell tickets for music events that people love to come to. We also provide services to event organizers to help them produce, promote and sell tickets to events that people love to come to.
How did you get started?
I invested in Clockenflap just as it was starting out, and the gravity of the people, their energy and the event just sucked me in. I’ve never looked back.
Who are your customers?
We are proud to have provided event services to many of Asia’s largest events, like Art Basel, Art Central, Coldplay in Taiwan, Fuji Rock, the Hong Kong Formula E-prix, the Hong Kong Sevens, the Singapore Grand Prix, Taste of Hong Kong, the UCI Track Cycling World Championships and many more.
Can you give us a rundown of a day in your working life?
If my one-and-a-half-year-old son wakes before 6.30am, I take him for a hike along the morning trail.
I log into our system to check ticket sales — it’s addictive. I get into the office at around 9am, we plan our social media posts for the day, respond to incoming enquiries and talk with the media editors.
On an average day, we meet with at least two or three event organizers, often at their offices. My Fitbit tells me I walk over 10 kilometers a day. The organizers used to be mainly looking for ticketing, but now we get enquiries for event apps, cashless payment and access control systems, digital marketing, sponsorship, staffing… so, there is a lot going on.
I get home at 6pm, just in time to give my son his bath.
Where do you see yourself and your business in 5 years?
I see Magnetic Asia growing its music and ticketing footprint across Asia. For myself, five years is a long time away — but perhaps taking Ticketflap to Argentina?