An elevator convo with Fanny Suen. See here for more from our Next Up series.
What do you do?
I am the founder of a new online platform called mobichef.hk.
How does your business work?
mobichef is an online platform to help Hongkongers find personal chefs who will cook in the customer’s own home, or at a designated venue like a clubhouse. To hire a personal chef, you go to the website; choose a menu that’s suitable for you by filtering your search; place a booking by filling in details and then making a secure payment online.
You also have the option to rent tableware from us, so you don’t have to worry about washing. The chef will confirm your booking within 24 hours. On the designated date, the chef will arrive at the location in advance and prepare everything. After the chef finishes cooking, he or she will clean up the cookware that was used and return the kitchen to its original state.
How did you get started?
Everything started from a casual conversation between my husband and I. One night I cooked him dinner, and he joked that my cooking skills had improved a lot, that I could now be a personal chef for other families. We started to discuss the idea seriously.
Who are your customers?
We serve both chefs and gourmets. We are a platform that matches diners looking for a chef, with chefs looking for people to cook for.
Can you give us a rundown of a day in your working life?
In the morning, I would do some paperwork at the office, answer enquiries. I might then meet with a chef who has signed up on mobichef.hk to understand more his or her experiences and to teach them how to use the platform.
After lunch, I would catch up with our programmer, sort out the tableware needed for each night’s booking. In the evening, I might go to a customer’s home and greet them in person before their meal starts.
Where do you see your business in 5 years?
In five years’ time, I hope mobichef will become a top-of-mind platform for people planning their next gathering. Dining out and deliveries will no longer be the only options for Hongkongers. If this concept works well, we can also expand to other nearby cities.
- Fanny Suen
- Private Chef