Chandni Chotrani, photographer and founder of production house Light Jar Photography, on how she turned her passion for photography into a business.
I started my journey as an ambitious photographer with a great passion to capture stories within images. Most recently, I launched Light Jar Photography to expand from being a freelance photographer to running a full business as a production house.
We create delightful imagery and artfully capture your best moments, all while providing a positive experience. We offer services for photography and videography, in addition to directing brand creatives and managing social media content.
“Life is what happens when you’re busy making other plans.” I started freelancing so that my passion for photography would take off. Then I found myself fully engaged in a full-time role as a product photographer at an online luxury consignment store. After two years, I realized I wanted to explore commercial photography more. Over time, I slowly started setting up the components of Light Jar and before I knew it my vision had become reality, and the company was founded.
We have a wide client base that ranges from families to corporates. We mainly specialize in brand representation and event photography.
I love to start my day with a warm cup of coffee and a good read. This allows me to imagine photographs in my head with a clear mind. Work never feels like actual work for me as I love what I do! So once I get started with shooting and researching new ideas, it’s hard to put an end to it.
With a vision of growing our clientele, I hope to see Light Jar work on a wider range of projects in our very own studio space in the near future. Other than that, it would be a dream come true to see Light Jar take on international projects with a bigger team.
An elevator convo with Chandni Chotrani. See here for more from our Next Up series.