GBA Lifestyle News
City Living Section
By Karen Chiang | September 17th, 2017

An elevator convo with Jess Cheung. See here for more from our Next Up series.

What do you do?

At the moment, I handle all areas of operations for Health Box: everything from business development to management. I am also a F&B and hospitality recruitment consultant for a global recruitment firm. I work with clients to build their own F&B team, and do anything related with staffing in the sector.

How does your business work?

We are an online healthy meal prep company that focuses on functional meal plans tailored for weight or health goals. Our customers can order the meal plan online, and we currently offer four variations of plans. We can customize everything down to protein preference and dietary requirement.

How did you get started?

I started in early 2017 with an aim to inspire, educate and transform people’s dietary habits so that they can achieve their fitness goals.

The idea came about when I was a typical city worker facing the problem of where to go for lunch every day. I would either have to cook up my own meals, which I had no time for, or turn to unhealthy local fast food because decent food cost so much. I was gaining weight and felt miserable being stuck in that rut. That’s when I had the idea of catering to office workers with healthy meals.

Who are your customers?

My customers range from young city workers to middle-aged professionals. Basically anyone who wants to make a physical change to their diet and health are my customers! I do get a lot of customers wanting to achieve a leaner body, weight loss, and increase muscle mass.

Can you give us a rundown of a day in your working life?

I start from super early hours in the morning, mainly checking to make sure order deliveries are going out with no problems. During office hours I’ll be working on recruitment duties and checking on happenings in the industry.

Where do you see yourself/your business in 5 years?

Right now, Health Box is still in the early stages so there’s no certain direction we are going in. That said, I hope to have a physical retail space, as well a collection point for meal plan subscribers.