An elevator convo with Antonia Da Cruz. See here for more from our Next Up series.

What do you do?

I’m the General Manager of GuavaPass for Hong Kong, so I oversee all the operations here from business development and corporate partnerships to social media, PR and events. You name it!

How does your business work?

It’s super simple. Choose a membership plan, submit your payment details, and then book yourself into a fitness class. We have filter functions on the app and website to help you find the classes you want based on activity or location preference. Book, sweat, then book again!

How did your business get started?

It was created by our two founders based in Singapore — Jeff and Rob, who are massive fitness aficionados themselves. Since launching the company in April 2015, they have steered the company to great heights. We are now in 10 cities across Asia and the Middle East, and growing.

Who are your clients?

Everyone, really. We get a lot of expats, mothers, and working professionals.

What’s a day in your working life like?

It’s no different to a regular office job. We have meetings and calls throughout the day, but also the luxury of taking the time to work out, especially at lunch time! I think people just assume we’re always in a gym because we pretty much run around in activewear all the time.

Where do you see your business in future? 

Hopefully, everywhere. Global domination would be pretty sweet.