With Hong Kong in the midst of a devastating Covid third wave, New World Development is quickly responding to the crisis by manufacturing and donating 300,000 kids’ face masks to the children who are most in need.

Executive Vice-chairman and Chief Executive Officer Adrian Cheng is spearheading this initiative, which follows on the heels of NWD’s “Mask To Go” adult mask dispenser program. “The pandemic is becoming more severe in Hong Kong. The resulting shortage of protective gear means that low-income families and their kids are facing a higher risk of infection,” Cheng explains. “At this difficult time, we hope to use the power of business to support them.”

NWD will be partnering with NGOs to help with the distribution, and one of the beneficiaries, Baptist Oi Kwan Social Service, has already received 10,000 kids’ masks to date. “We will distribute the masks through our various channels to around 500 low-income families and to those with children who have special educational needs, providing immediate relief and protection,” says Chloe Chow, the NGO’s Service Head of Children, Youth and Family Services.

This 300,000 kids’ face masks will also be given to Heep Hong Society, Children’s Heart Foundation, Ronald McDonald House Charities of Hong Kong, Yan Oi Tong, Children’s Cancer Foundation, Kwun Tong Methodist Social Service, and other NGOs. NWD also plans to produce and donate more kids’ masks after this initial round.