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Event
By Partner Content | September 29th, 2023

We live in an era where our vision for the future is being made a reality each passing day. Bringing back BAM Festival for the fourth time, Mercedes-Benz presents an extravaganza of present and future innovations superimposed, glimpsing into tomorrow and beyond.

Drop by Central Harbourfront this Oct 13-15 to experience the thrill of the unknown firsthand. Spotlighting a full lineup of Mercedes-Benz vehicles and the very first appearance of the electric version of the iconic G-Glass, “Concept EQG” in Hong Kong, this event will certainly drive autophiles wild. For those with a pioneering mind and compassion for the environment, the festival’s greenovation and sustainability showcases make for a great stop to rest and reflect. Of course, we all like to have a good time — that’s why Oktoberfest is officially in town, along with live music entertainment, bustling marketplace and a kids’ playground to keep all partygoers vibing.

Read on for more highlights you don’t want to miss.

BAM Festival 2023
If you like cars and everything mechanical…

Make sure you spend the entire weekend here, there’s a lot in store for you. For starters, Mercedes-Benz is showing off 30 of their latest models, including the all-new E-Class and the all-electric Mercedes-AMG EQE SUV. Come get a first look, or even take one home (customization available onsite)!

In a stunning showcase, “Concept EQG” makes its very first appearance in Hong Kong while showing its ultra-progressive transformation to an electric-powered future. Don’t forget to snap a picture with the prototype — you’re witnessing Mercedes-Benz’s next leap into a sustainable future after all.

Then, head over to the heart of BAM Festival 2023: the Innovation Hub. Here, not only can you learn about Mercedes-Benz’s “progressive luxury” brand philosophy through its automobile, digital and sustainable innovations, but you can also join more than 20 industry experts as they talk about all things tech, trend and innovation.

And how can we visit the festival without immersing ourselves in the SUV Village? This year, the showcases takes a wild camping setting to display Mercedes-Benz SUVs in their natural, off-road habitats. Come have a look at the models and their sustainable features up close.

If you’re here for a real good time…

Head straight to the F&B zone to see Oktoberfest in action. On each day, there will be German live band and dance performances along with traditional beer festival games, immersing you in the jolly atmosphere and celebrating Mercedes-Benz’s heritage.

In the biergarten is where you find bites and sips from all over the globe, with exclusive offerings from local labels: be the first to try Young Master Brewery’s BAM Festival edition Oktoberfest-style lager, Little Bao’s 10th anniversary comeback menu and Breathing Tea’s latest Zen Boost wellness collection among many other delicacies. In a mood to spend? Swing by the Market Square to uncover hidden gems from lifestyle, arts, fashion brands and more.

With your stomach and shopping bag full, it’s time to get moving and party like there’s no tomorrow! To get your heart pumping, yoga classes and newly emerged sport workshops will be in session throughout the day. Of course, all of this isn’t complete without live DJ performances to get the groove going — don’t worry, they will be there all weekend.

On Oct 14 (Saturday), we dial the excitement to the maximum with a concert headlining Jeffrey Ngai, Panther Chan and Wilson Ng Lam Fung’s music band. Come dance along while feasting your eyes upon the ever-so-captivating view of the Victoria Harbour.

If you’re here with your little ones…

BAM Festival’s Kids’ Town is a must-go. Powered by AXA, this one-of-a-kind playground nurtures future pioneers with entrepreneurship experiences, AR art jamming and STEM workshops for the entire family. Aspiring racers are welcome to hop on an electric car ride in “town”, or battle it out virtually in the Mercedes-AMG Racing Arena. It’s true what they say: learn hard, play harder.

Mercedes-Benz Hong Kong Presents: BAM Festival 2023

When? October 13-15 (Fri – Sun), 2023

Opening hours:
October 13 – 18:00 – 22:00
October 14 – 10:00 – 22:00
October 15 – 10:00 – 18:00

Where? Central Harbourfront Event Space, 9 Lung Wo Road, Central | Entrance: Gate 3

Free admission, prior registration on the official event website is required.