With all COVID and travel restrictions lifted, Greater Bay Area (GBA) tourists look to Hong Kong to shop till they drop, according to
a new survey by global management consulting firm McKinsey & Company entitled, “The Return of the Greater Bay Area Traveler to Hong Kong”.

McKinsey surveyed 1,155 Mainland travelers from the Greater Bay Area in February 2023, who expressed interest in visiting Hong Kong 12 months after the re-opening of the border. However, McKinsey cautions Hong Kong that it could lose its standing as a shopping, financial, and healthcare hub as neighboring cities catch up quickly. Yikes. They have advised Hong Kong firms to improve service quality, deliver better digital experiences and better connect with the rest of the Greater Bay area in order to continue wooing potential tourists.

See the full survey findings here.