Fans of cult artist KAWS and fast fashion powerhouse UNIQLO are in for a real treat come September, as the dynamic duo has announced plans for an epic new collaborative capsule collection. Dropping globally on the 7th, the 2023 KAWS x UNIQLO party is set to be one for the books, with a range of art-covered tees and sweats guaranteed to attract sell-out queues worldwide once more.
KAWS x UNIQLO collaboration 2023
Adorning UNIQLO’s signature UT silhouettes will be KAWS’ most iconic COMPANION and BFF figures, along with motifs from his monumental 2021 exhibition WHAT PARTY? Printed prominently across the cotton jersey, the designs are sure to entice collectors and streetwear die-hards alike.
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Timed to celebrate the publication of KAWS’ latest Phaidon monograph, the collection serves as both a celebration and a continuation of the artist’s long-running relationship with UNIQLO. Since their blockbuster 2019 collaboration caused sale sites to crash under traffic, anticipation for their reunion has been feverish.
With affordably priced garments and a hype-generating scale like no other, the KAWS x UNIQLO partnership successfully blends mass appeal with cult fandom.
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Mark your calendars now and be prepared to queue early—this party is certainly one not to miss out on!
Featured image courtesy of Uniqlo UT
KAWS UNIQLO collaboration 2023