HSBC has been a key figure in promoting contemporary visual arts culture in Hong Kong since the bank launched the #OpenToArt initiative.
HSBC is at the center of art & culture activations so to take it a step further, they’ve hosted a special #OpenToArt talk introducing JOOPITER, the digital-first auction platform founded by Pharrell Williams & Lorraine Schwartz. In case you didn’t know who they are, Pharrell is Louis Vuitton’s newly appointed men’s creative director and Lorraine is responsible for A-list celebrity’s bespoke jewelry.
As the newest cultural contribution to HSBC’s “Open to Art” Initiative – ESKYIU OPEN FOREST, was launched last week. Inspired by the West Kowloon Cultural District’s transformations, the interactive spatial installation amplified with Augmented Reality (“AR”) technology, explores how the urban and cultural landscape is rapidly changing. HSBC invites everyone to be an inspired explorer and immerse themselves in the space from now till May 12!
Another notable event on the calendar is the opening of Phillips’ new Asia headquarter and its inaugural sale. Phillips is arguably the world’s most innovative auction house, which now has a permanent exhibition space and auction room in Asia, next to M+. HSBC will present exclusive curated tours of its contemporary collection for its clients on March 24.
See more HSBC #OpenToArt happenings here.
- Pharrell Williams