Pizza lovers rejoice – Alice Pizza, one of Rome’s most celebrated purveyors of teglia (pan) pies, has made its highly anticipated debut in Asia with a new outpost in Hong Kong’s lively Wan Chai neighborhood. Founded in 1989 and renowned for crafting delicious thin, light and crispy pizzas according to Gambero Rosso’s standards, Alice Pizza is poised to showcase its signature ‘al taglio’ style creations to the city.

Look & Feel

Upon entering the new location, customers are immediately transported to the bustling streets of Rome. White brick walls and hanging pendant lights bathe the bright dining area, while pops of neon green, white, and red signage evoke the brand’s iconic colors. Diners can watch the magic unfold through windows into the open kitchen, immersed in the aroma of freshly baked dough. Up to 28 pizza lovers can dine in at tables lining the front wall of windows at the new Hong Kong branch, with takeaway and delivery options available. The prime Wan Chai location is less than 10 minutes’ walk from the MTR station
and nightlife area, ideal for a light lunch, casual dinner, or snacking throughout the day.

On the Menu

Nearly two dozen toppings are crafted daily using only fresh, seasonal ingredients sourced from Italy. Alongside classics like Margherita are 10+ innovative creations that will excite foodies. Popular options include Quattro Formaggi with buffalo mozzarella, Fiorentina with spinach and egg, and Pizza ai Funghi featuring choice mushrooms. True to heritage, pies are sliced ‘al taglio’ and sold per gram or kilo for build-your-own tasting experiences. Gluten-free and vegan diners are also catered to.

Great For

For a light lunch or casual dinner, Alice Pizza is perfect for solo snacking or sharing bountiful slices with friends. Its prime Wan Chai location is under 10 10-minute’ walk from the bustling MTR station and nightlife. Ordering is quick whether dine-in or takeaway. Sample sizes allow happy stomachs and wallets too! Weekend breakfast is sure to be a winner with caffeine in hand from nearby cafes.

About Alice Pizza

Founded over 30 years ago by pizza master Domenico Giovannini in Vatican City, Rome, Alice Pizza has adhered to a time-tested recipe of extra virgin olive oil, high-quality flour and minimal yeast that produces light and crisp crusts within 10 minutes. Now numbering almost 200 locations worldwide, it was the first pizza chain in Italy and has since refined artisanal techniques passed down from the founder. All new outlets, including this inaugural Asian store, undergo rigorous training by pizza experts at the brand’s Rome and Milan-based Alice Pizza Academies.

What to Expect

Customers can expect only the finest, highest quality ingredients sourced from Italy thanks to a three-decade heritage and exacting standards. Alice Pizza is set to become a must-visit for true aficionados of Roman pizza craft. With uncompromising techniques passed down from its masters, this neighborhood newcomer is one to watch.

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This write-up is a news piece and was not based on a restaurant visit. The Loop HK will update this post once we’ve visited in person.