A Carnivore’s Haven: Hong Kong-based hospitality group A Food Story has grown in leaps and bounds, launching eight successful establishments including the likes of Artisan de la Truffe and J POT within a year alone. Its latest concept is 37 Steakhouse and Bar, a meat-lovers paradise that joins The Peak’s host of new F&B offerings. The restaurant is the latest branch of the original location in Roppongi.
Look & Feel: 37 Steakhouse and Bar combines two interior design elements that’re greatly coveted in Hong Kong: a generous amount of space and a spectacular view. The 7,000-square foot restaurant is upscale without being stuffy; you’d be just as comfortable here in a casual outfit and sneakers as you would in a business suit. This is thanks to award-winning Japanese interior designer and artist Yasumichi Morita, who decked out the space in refined yet welcoming oak and brass, with geometric lighting wells and dangling installations adding interest in the ceiling. There’s a private and semi-private dining room, while an intimate sake bar seating 10 sits at the entrance.
On the Menu: Steak is at the forefront, of course — specifically, Hiyama Kuroge Wagyu steak prepared in the Spanish charcoal Josper grill. We are fans of the chuck roll ($400 for 100g), which is beautifully marbled and practically melts in the mouth. There are also US, Australian and Korean options, as well as a rarer Belgian prime dry striploin ($368). The meat is accompanied by an array of appetizers and sides; try the mashed potatoes with black truffle and slow-cooked egg ($108) or the fresh oysters three ways ($158).
Not a fan of steak? There are also chicken, lamb, and seafood mains to choose from. For dessert, the Mountain on Fire ($248) is a simple yet showy dish that’s perfect for sharing — the concoction of vanilla, pistachio, and chocolate ice cream, Grand Marnier, and cotton candy arrives to the table and is set on fire before being served.
Great For: Entertaining out-of-town guests; birthdays and other special occasions; executive lunches.
FYI: The restaurant offers a full range of sakes by 230-year-old, family-run brewery Sawaya Matsumoto.
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This writeup was based on a complimentary media tasting. The Loop HK doesn’t guarantee/sell restaurant review coverage. See our editorial policy here.