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By Shimron Singh | June 21st, 2023

Hong Kong is on the rise! Travel analytics firm ForwardKeys’ recent study has revealed that the city has climbed up 129 places to 39th in its list of the top 100 most searched destinations for this summer. This is exciting news for Hong Kong residents looking to travel, as the report also suggests that travel to urban and nature destinations is gaining popularity, along with multi-destination trips.

While leisure travel to beach destinations remains popular, the report shows that urban, nature, and shopping destinations are starting to gain ground. This opens up exciting possibilities for Hong Kong residents looking to explore new destinations this summer.

The report also highlights the strong recovery in outbound travel from the US and the UK, which could offer more travel options for Hong Kong residents. The US is currently 11% ahead of pre-pandemic levels, while the UK is just 3% behind. As travel restrictions continue to ease, it will be interesting to see how these trends evolve and which destinations emerge as the most popular among Hong Kong residents.

However, the report also cautions about potential travel chaos and limited consumer spending due to high inflation. It’s important to plan ahead and be prepared for any last-minute changes.

Overall, the ForwardKeys report provides useful insights for Hong Kong residents planning their summer holidays. It’s exciting to see Hong Kong climbing up the rankings, and with new travel trends emerging, there are plenty of opportunities for adventure and exploration this summer.

Featured image by Nick Kwan