Ishita Desai founded Aanya, a bohemian lifestyle boutique that works with local communities in India to create crafts, accessories and clothing, in 2016.
Originally working in media — her first job out of school was at Star World — Desai also tried her hand at a corporate firm. She decided to fly to India to explore more behind craftsmanship, manufacturing processes, and the possibility of working with and supporting local communities through a bohemian range of products. “I love that through fashion and other lifestyle products, I can empower units that have a story to share, and bring attention to their craft or cause,” Desai says.
She credits the support of her family and the Aanya community in bringing Aanya to life, and continues to focus her energies on Aanya. “The deeper I get, the more there is to explore. The coming year will allow me to explore more projects and ideas, and collaborate with more communities.”
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Her very first job? Working as a programming assistant at Star World, Fox International Channels.