The environment is under siege around the world, and Hong Kong’s hands aren’t exactly squeaky clean. Sonalie Figueiras, co-founder of eco living website Green Queen, talks about sustainable business in Hong Kong and how you can lead a cleaner, greener lifestyle.
We do a lot of Google search trend analysis as part of our consulting arm. One fascinating find we came upon is how much the gluten-free movement has taken off locally. Two years ago, there were almost no searches for gluten-free products, brands, and restaurants by Hongkongers on Google. Today it is one of the fastest growing search terms in Hong Kong.
Hong Kong is no doubt experiencing a health and wellness zeitgeist.
2. Going eco-friendly is expensive…
Whilst the proliferation of sustainable, eco, and organic businesses has been incredible in the past year, Hong Kong is no doubt experiencing a health and wellness zeitgeist. This lifestyle continues to be, for the most part, inaccessible for the average Hongkonger due to cost. It’s an expensive pursuit.
People in Hong Kong are crazy-busy and manage intense schedules. Cost and convenience are the two biggest challenges Hongkongers face when adopting healthier and greener habits. We need more options everywhere to drive down price and encourage mass public buy-in. However, I think people would also be surprised to know how many locally made healthy food products exist in Hong Kong. We have everything from kombucha to almond milk to mustard to raw chocolate bars to vegan ice cream food-preneurs.
Because of problems like “greenwashing” [deceptive promotion of eco-friendly products] and a lack of labeling laws, we talk to consumers who are almost too skeptical and have what statisticians call analysis-paralysis due to serious media information-overload. Overall, the rules to follow are simple: source your veggies from local organic farms, buy the best meat and fish you can afford and eat it sparingly, support fair trade brands, recycle or give away what you don’t use and shop less. It’s not rocket science!
We talk to consumers who are almost too skeptical and have what statisticians call analysis-paralysis due to serious media information-overload.
5. But it’s not rocket science
I think it’s important to start with food and fitness. Commit to hiking — it’s free and therapeutic, we are so incredibly lucky to have trails at our doorstep. You can also commit to getting local organic produce delivered, so that you are supporting our Hong Kong farming community and it is much cheaper than buying imported fruits and vegetables.