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The Best Of Hong Kong
Lifestyle News
By Yannie Chan | August 11th, 2021

“I was fed up with the way women were being treated,” Liz Thomas, founder of breastfeeding advocacy campaign #ItTastesLikeLove says. “Authorities keep demanding more women breastfeed, but they do very little to help new mothers master this skill.”

The #ItTastesLikeLove campaign partners with businesses to provide support to breastfeeding at work, and also runs a stunning Instagram account @ittasteslikelove showcasing photos of breastfeeding mothers.

“I am a firm believer that imagery drives change, so the more mamas that take and share the images, the more the next generation will see there’s nothing to cover up.” Thomas says. “Breastfeeding is normal, natural, challenging and beautiful all at once.”

To celebrate World Breastfeeding Week, the campaign organized a giveaway where eight nursing moms won the prize to be photographed by professional photographers.

“We hosted a fantastic group photoshoot with mamas in Discovery Bay and it is really uplifting to be around so many positive mams, and also onlookers, who were supportive.” Thomas says about the photoshoots. “It felt really special that more and more women feel confident documenting this bit of their motherhood experience.”

Mai Fotography for the #Ittasteslikelove campaign to normalise breastfeeding

Thomas says: “I wanted to make sure that everyone took responsibility for making things better for the next generation of parents. We must deal with a society that’s often hostile to breasts being used for their primary purpose.”

How to Support the #ItTastesLikeLove campaign

We ask Thomas for ways people who are not breastfeeding can support the campaign:

  1. If you are in a position of power or privilege, advocate for better conditions for your staff and your colleagues. Could your office have a clearer pumping policy? Does it have a dedicated pumping room?
  2. Encourage every business you frequent to support the campaign. Spread the word! Most brands understand that it is important for consumers to see that businesses take action on social justice issues.
  3. If you see a person or an establishment treat someone poorly for breastfeeding — demanding they cover up or go to the bathroom — speak up! Remind those who need it that the law protects nursing mothers now. (In June this year, Hong Kong’s sex discrimination laws has been amended to protect breastfeeding. It is now unlawful in the city to harass or discriminate nursing mothers.)

Follow the campaign on Instagram, and learn more on www.ittasteslikelove.org/.

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