GBA Lifestyle News
By Hannah Hodson | July 27th, 2016

It’s no secret that Hongkongers are a stylish bunch, but some city slickers are their sartorial flair one step further by starting their own fashion lines. From swimwear to athleisure, these local brands and labels know what it takes to make the perfect outfit. Here are 9 Hong Kong fashion labels to keep an eye on:


SAU has a unique East-meets-West aesthetic

Born in the Big Apple, but raised in the hustle and bustle of Hong Kong, designer Cheryl Leung is raising the style stakes for Hong Kong’s fashion forward ladies. Leung’s brand, SAU LEE, combines classic Chinese cuts with modern designs and has been spotted on a number of red carpets. The timeless pieces are perfect for weddings, black tie events, or even a fancy evening out.

RCANO shirts

Plain old button-downs are given the boot thanks to hot new brand RCANO. The brain child of Mexican siblings – Tamara and Rafael Raya Cano – RCANO marries Asian cuts and Mexican flair to create unique yet classic shirts for style-savvy gentlemen. While shirts are the brand’s staple item, but you’ll also find shorts, bowties and neck ties.

RCANO gives standard shirts a modern twist

Louella Odie

Summer style just got a whole lot more chic with the help of Louella Odie, created by mother and daughter team, Karen and Lauren Mead. The pair split their time between the Isle of Wight in the UK and Lamma Island and design everything from beach bags to scarves.  Each collection has a summery spin, with prints inspired by sun, sea and surf – which mom Karen creates by etching out designs.

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One of Louella Odie’s pretty printed bags

Miss Runner

Let’s face it: you never look your best when working out. With the help of athleisure brand Miss Runner, at least your outfit can be on point. Founded by Tania Cheung, the brand collaborates with illustrators, artists and graphic designers for super funky prints. The vast array of workout essentials include sports bras, leggings and yoga mats.

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Jump for joy in stylish activewear from Miss Runner


There’s no better way to dress up a minimalist outfit than with a statement purse and luckily, designer Mae Kwan has a whole lot of them. Having received a degree in Architecture and Music in The UK, Mae returned to Hong Kong and launched her brand, MASE, in 2013. Besides bags, MASE also has a number of different lifestyle products, including prints and cushion covers — so you can jazz up your wardrobe and your home!

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MASE bags add a pop of color to any outfit

Melissa Bui

There’s something a little bit magical about Melissa Bui’s designs, what with the darling blush hues and scalloped hems. Having received first class honors from the London College of Fashion in 2011, Bui worked her way up the fashion ranks in various design houses before launching her first collection in 2013. A piece from Melissa Bui is sure to inject a little feminine flair into your wardrobe.

Feminine flair from Melissa Bui

Mer Culture

Find your own unique swimwear style with the help of Hong Kong bikini brand Mer Culture. Founded by Natasha Cotton, each collection is inspired by exotic patterns and bohemian vibes. You can mix and match tops and bottoms, so choose your favorite prints and create your own distinctive look.

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Bohemian beachwear from Mer Culture

Rumi X

Founded by former hotshot business woman Melissa Chu, Rumi X is changing the face of fashion for the better. The brightly coloured workout wear is eco-friendly, with leggings made out of recycled water bottles and tops produced out of used coffee grounds.

Look good and do good in Rumi X workout wear

Sarah Lai

While pursuing a promising career in finance, Hong Kong-born Sarah Lai dipped her toe into the fashion industry by taking short courses at the prestigious Central Saint Martins in London. A few years on and Sarah’s designs are a hit with Hong Kong’s business savvy and style-conscious ladies. The vast collection of dresses, jumpsuits, shirts and more merges timeless elegance with modern cuts.

Timeless elegance from Sarah Lai