7CAFÉ, one of 7-Eleven’s own brands, has always been known to offer customers freshly brewed coffee on the go that is convenient, good quality and affordable (especially with its Monday buy-one-get-one-free deal).
Starting from 26 October 2022, the 7CAFÉ network of over 600 stores will switch to using 100% Rainforest Alliance Certified Arabica coffee beans. To be certified by the Rainforest Alliance, the beans must be grown in a way that does not harm people or planet – protecting the livelihoods of those who live in the rainforest as well as wildlife such as the red-eyed tree frog, ruby-throated hummingbird, squirrel monkey amongst others, and only a small amount of coffee beans produced each year meet the high standards of the Rainforest Alliance. The certified beans used by 7CAFÉ are sourced from Brazil, Honduras and Indonesia, and they are freshly roasted locally in Hong Kong, resulting in a full, rich nutty notes, yet delicate flavor with a smoky sweetness aftertaste.
To further help protect the planet, 7CAFÉ has switched to paper cups and lids made from greener, more environmentally friendly materials. Its new cup lids are made from bagasse which is 100% biodegradable, and the cups are now made from Forest Stewardship Council (FSC) certified paper.
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