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By Yannie Chan | October 26th, 2020

The Japan-starved Hongkongers are now heading to Don Don Donki in droves — including us. The Japanese supermarket has just opened its fourth branch in Central, with two more on the way. The Tseung Kwan O branch and Siu Sai Wan branch is scheduled for November this year and February 2021 respectively.

Don Don Donki is stocked full of Japanese goods from snacks, fresh fruits and sweet treats to wagyu, alcoholic beverages and lifestyle goods. Since we can’t stop filling up our shopping carts when we’re there, here are some of our favorite things to buy from Don Don Donki!

Strawberry mochis

The cooked food section features an entire sweet treats area filled with mille crepe cakes, cheesecakes, Japanese soy sauce mochi on sticks and more, but the one that we’re attracted to the most is the strawberry mochi. A soft, chewy mochi with a sweet layer of red bean paste and a tart and fruity Kumamoto strawberry in the middle. So cute and delicious.

Grilled sweet potatoes

When the stores first opened, there was always a long line at the sweet potatoes counter. Though nothing beats a warm grilled sweet potatoes, the iced sweet potatoes (grilled then frozen) are great during summer. You can also get grilled sweet potatoes in strips or squares, sprinkled with sesame or glazed with honey. For those with a sweet tooth, there’s a shockingly sweet Hokkaido variety sold in slices.


Look for specialty counters in the meat section dedicated to wagyu cuts for grilling and shabu shabu respectively. A box starts at about HKD200, and you can get a platter with several cuts. For special occasions, we sometimes go for the wagyu steak sirloin, which is so easy to cook and tastes luxurious.

Photo: Don Don Donki

Japanese cured fish

In Don Don Donki, you’ll find many different cured fish such as salmon, mackerel and amber-jack cured in salt, miso or soy sauce. Some are frozen, and some are in ready-to-eat airtight packaging. Steam some plain white rice, mix some veggies with sesame sauce, and you’ve got yourself a cozy Japanese-inspired meal.

Photo: Don Don Donki

Japanese frozen treats

When in Japan, you’ve got to buy some ice-cream or ice lollies at the convenience store before heading back to the hotel. Now that we can’t be in Japan, the next best thing is the endless fridges at Donki near the cashier — considerately placed so they don’t melt when you’re still shopping!


Umeshu — or Japanese plum wine — is sweet, sour, fruity with a slightly thick consistency. It’s made with immersing Japanese ume plums in shochu and sugar. The relatively low alcohol content and salivating flavors make this one of the most beloved alcoholic beverages in Hong Kong. While all Donki branches sell umeshu, the Causeway Bay branch boasts the biggest collection with over 400 types of Japanese wines.

Photo: Don Don Donki

Seasonal fruits from Japan

The fruits section imports seasonal fruits from Japan. After peaches, melons and strawberries in the summer, we’re now in pears and grapes season! The shop sells grapes from different regions, and also has gift boxes for those looking for healthier gift ideas.

Photo: Don Don Donki

Don Don Donki Central: LG & B/F, 100QRC, 100 Queen’s Road Central, Central

Don Don Donki Causeway Bay: 1-4/F, 22-36 Paterson Street, Pearl City, Causeway Bay

Don Don Donki Tsim Sha Tsui: B/F, Miramar Shopping Centre, 118 Nathan Road, Tsim Sha Tsui

Don Don Donki Tsuen Wan: 2/F, OP Mall, 100 Tai Ho Road, Tsuen Wan

Looking for more in-depth stories about Hong Kong? Check out our city living section.